Brand Promotion Consulting
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P’s: price, product, promotion, and place.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Rather focusing on specific product or services, we focus on your brand as a whole. It enables us to increase customer loyalty, awareness of products, and sales prospects. While promoting your brand we take advantage of both online and offline promotion methods. Our promotion framework integrates advertising, sales promotion, direct marketing, and publicity togethet to launch a full-fledged promotion campaign that captures audience pulse. Our promotional activities are meant to fulfil several of your business goals like :
- Big increase in sales portfolio
- New product acceptance in the market
- Creation of huge brand equity
- Brand positioning in niche
- Competitive corporate retaliations
- Creation of a vocal corporate image