Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search Play Slideshowresults page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.